Financial Studies

Behavioral Insights, Innovative Solutions

looking over the shoulder of a person in a suit, we see them pointing to a screen showing an economic chartBridging technology, analytics, entrepreneurship, and financial inclusion, our work incorporates diverse data sources, use-inspired machine learning models, and the behavioral underpinnings of social science theory to address complex challenges and make transformational discoveries in healthcare, manufacturing, transportation, and more. Below is a rotating selection of our standout investigators in these areas.

   ○ Recent News and Highlights
   ○ Related Strength: Public Policy
   ○ Related Strength: Transportation and Urban Planning

Selected Publications

Bruton, G., Khavul, S., Siegel, D., Wright, M. (2015). New Financial Alternatives in Seeding Entrepreneurship: Microfinance, Crowdfunding, and Peer–to–Peer Innovations. Entrepreneurship Theory and Practice, 39(1).

Casson, M., Yeung, B., Basu, A. (2008). The Oxford handbook of entrepreneurship. Oxford University Press.

Deyo, D. and Plemmons, A., (2022). Have License, Will Travel: Measuring the Effects of Universal Licensing Recognition on Mobility. Economics Letters 219.

Etu, E., et al. (2025). Learning about the Transit Passenger Experience from Microblogging Posts. Findings. 

Etu, E., et al. (2024). Navigating the 'Twindemic': A Predictive Model of Emergency Department Length of Stay in COVID-19 and Influenza Patients. Annals of Emergency Medicine 84(4).

Guha, M., and Korschun, D., (2023). Peer Effects on Brand Activism: Evidence from Brand and User Chatter on Twitter. Journal of Brand Management.

Holian, M., Kahn, M., (2015). Household demand for low carbon policies: Evidence from California. Journal of the Association of Environmental and Resource Economists 2(2).

Tushman, M., Smith, W., Wood, et al. (2010). Organizational designs and innovation streams. Industrial and Corporate Change 19(5).

Award Highlights

Agrawal and Etu, "Documenting and Combatting Transit Passenger Harassment: An Analysis of SB434 Data." California State University Transportation Consortium. Award Duration, 2025

Deyo, “Institute for Justice Senior Research Fellow Project” — Institute for Justice, 2022

Holian, “An Analysis of GHG Emissions from Construction Industries” — Regents of the University of California, 2018

Huang and Etu, “Mental States & Machine: Enhancing Driver Engagement in Automated Vehicles for Safer Transitions” — US DoT University Transportation Centers Program, 2023

Affiliates

CSU Social Science Research and Instructional Center

Human Rights Institute

Mineta Transportation Institute

Silicon Valley Center for Entrepreneurship

Silicon Valley Small Business Development Center

Featured Faculty

devriesAnuradha Basu
Professor of Entrepreneurship
Immigrant and Transnational Entrepreneurs, Entrepreneurship Education, Family Business
ORCID: 0000-0003-1276-1993

deyoDarwyyn Deyo
Associate Professor of Economics
Law and Economics, Criminal Justice, Health Economics
ORCID: 0000-0003-1209-625X

etu etuEgbe-Etu Etu
Assistant Professor of Marketing and Business Analytics
Health Informatics, Business/Customer Feedback Analytics, Machine/Deep Learning, Simulation Modeling, and Transportation Engineering
ORCID: 0000-0003-0457-6296

guhaMithila Guha
Assistant Professor of Marketing and Business Analytics
Brand-Consumer Online Activism, Digital and Social Media Marketing, Marketing Analytics, Marketing for Positive Social Impact
ORCID: 0000-0002-0385-6977

holianMatthew Holian
Professor of Economics 
Applied Econometrics, Cost-Benefit Analysis, Urban, Environment, Transportation, Housing, Migration, Labor
ORCID: 0000-0002-7319-4294

kannanRangapriya (Priya) Kannan
Dean, Lucas College and Graduate School of Business
Resources for Innovation, Innovation Practices, Behavioral Integrity, Entrepreneurship

khavulSusanna Khavul
Director, School of Management 
Entrepreneurial Finance, Mobile Money, Equity, Crowdfunding, Financial Inclusion, Technology, Entrepreneurship
ORCID: 0000-0001-6039-0053

virickMeg Virick
Associate Dean, Undergraduate Programs and Professor of Management
Unemployment and Underemployment, Staffing, Succession Planning, Women Workers, Older Workers

woodRobert Chapman Wood
Professor of Strategic Management
Strategic Management of Large Organizations, Motivation, Innovation, Complex Product Systems
ORCID: 0000-0002-1134-4621

Potential collaborators and members of the media may contact us at officeofresearch@sjsu.edu.